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Marketing & Advertising 

Last update: Sep 30th, 2009 URL: http://guides.lib.wayne.edu/marketing  Print Guide  RSS Updates

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    Departmental Information

    School of Business Administration Homepage

    Contact Information

    200 Prentis Bldg
    Detroit, MI 48202
    (313) 577-4505

    About the School

    Undergraduates in the School of Business Administration have a choice of 6 different majors:  Accounting, Finance, Global Supply Chain Management, Information Systems Management, Management, & Marketing.  At the Graduate level, 4 degrees are offered:  Master of Business Administration, Master of Science in Acounting, Master of Science in Taxation, and Ph D. in Business Administration. 

        
       
       

      Welcome!

      Welcome to the guide for Marketing & Advertising Resources!

      I hope that you will find this guide a useful starting place for your research in Marketing & Advertising.  I have assembled a core collection of resources available through the Wayne State University Library System, as well as high quality, freely available web resources.

      I am also available by appointment to assist students and faculty with research related to Business.  You may also contact me to schedule research workshops for classes or to suggest items for purchase.

      Rhonda McGinnis

      Librarian Liaison for the School of Business Administration

       

      Resources

      Electronic Indexes with Abstracts and/or Fulltext

      EBSCOhost Business Source Complete
      The coverage offered by this database includes indexing and abstracts for business journals back as far as 1886.

      Academic OneFile
      An excellent source for consumer and business information. It is available to all Michigan residents as part of the state-funded Access Michigan project.

      Lexis-Nexis Academic
      Provides access to a wide range of news, business, legal, and reference information.

      EconLit
      Comprehensive indexed bibliography with selected abstracts of the world's economic literature (over 300 major economic journals and collected volumes) compiled from the American Economic Association's Journal of economic literature and the Index of economic articles in journals and collective volumes. Over 90% of the articles are in English or include English summaries.

      Reference works

      Oxford Reference Online
      Business section includes the Dictionary of Business

      Advertising Resources

      AMIC-Advertising Media Internet Center
      A leading web site for media and marketing professionals. Anyone interested in the activities of advertising media planners, buyers, sellers, and researchers will also find AMIC a useful information source.
      Membership is required for many of the services on the AMIC site. There is no charge for becoming a member of AMIC simply complete the online registration form.

      Adbrands
      The "Company Profiles" section contains information on over 1,000 companies and 20,000 consumer brands.
      Be aware that, while some information on this site is available free of charge, much of the detailed information (including the "Account Assignments") requires a paid subscription.

      AdForum
      This site is particularly useful for its Online Agency Preview, a searchable database of advertising agencies and their creative work. It is searchable by name, size, network, key personnel, account list, awards list, areas of expertise, and location. You can also search and view samples of the agencies' creative work.

      Market Segments

      Abbott Wool's Market Segment Resource Locator
      This site provides access to information on various ethnic, lifestyle or lifestage market segments including the contact information for agencies and research firms specializing in, marketing services directed toward, and government or educational information related to these groups.

       

      Liaison Librarian

      Profile ImageRhonda J. McGinnis


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      Contact Info:
      Rm 134 Purdy/Kresge Library
      Wayne State University Library System
      Detroit, MI 48202
      (313) 577-8568
      Send Email

      Subjects:
      Business, Economics, Labor Studies

       
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