The Economics of Sports Broadcasting - Penn State UniversityBroadcasting business models that created significant revenue for sports leagues are now facing a new set of challenges as technology and audience behavior patterns are causing tremendous industry disruption. Consequently, how leagues and individual teams navigate these challenges will determine their economic success. This chapter offers insight into this environment by reviewing the salient scholarly literature, identifying the various drivers of broadcast demand, discussing how the dynamic decisions made by industry executives influence broadcast rights agreements, and forecasting what these issues may look like over the next decade.