Guide to Patron Personas

An examination of the development and applications of User or Patron Personas in the WSULS.

Personas and Developers

"What are Personas?"

"User personas are essentially fictitious characters that represent the various different types of people that visit your website."

"Personas enable you to experience your website through the eyes of another person, which will somewhat neutralize your subjectivity."

"And like characters in a movie, personas will be archetypes."

Haydon, J. (2012, August 17). How to create user personas for your website. [Web log comment]. Retrieved from


Examples of Using Personas for Development & Discovery

UXD v. Analytics

ProQuest utilizes User Personas for User Experience Development.

Liaison Applications