"We rate the news for reliability and bias to help people navigate the news landscape. Ad Fontes is Latin for “to the source,” because at the heart of what Ad Fontes Media does is look at the source—analyze the very content itself—to rate it. We have created a system of news content ratings that has beneficial applications for all stakeholders in a healthy news media landscape, including consumers, educators, journalism outlets, researchers, advertisers, and social media platforms."

"We expose people to information and ideas from all sides of the political spectrum so they can better understand the world — and each other. Our balanced news coverage, media bias ratings, civil dialogue opportunities, and technology platform are available for everyone and can be integrated by schools, nonprofits, media companies, and more."

"Political polarization – the vast and growing gap between liberals and conservatives, Republicans and Democrats – is a defining feature of American politics today, and one the Pew Research Center has documented for many years."

“To demonstrate how reality may differ for different Facebook users, The Wall Street Journal created two feeds, one “blue” and the other “red.” … These aren't intended to resemble actual individual news feeds. Instead, they are rare side-by-side looks at real conversations from different perspectives.”